Here are some of the most common questions we are asked by people looking for a web designer, along with our answers.
Careful thought should be given at the outset of your web design project as to which CMS you will use. The CMS you decide to use depends largely on the setup of your website. Wordpress offers a huge library of plug-ins which are easy to set up, and are often free or relatively inexpensive. If your website is likely to contain "standard features" - i.e. features which are found commonly across a multitude of websites - then WordPress might be a good, cost-effective choice. However, if you website requires custom features for which there are no existing plug-ins, you might want to consider a custom developed CMS using CodeIgniter. CodeIgniter provides the framework for the back-end admin management panel of your website, and allows developers to add their own coding.
WordPress Admin (WP-Admin) can be a pretty daunting place upon first sight. There are lots of unfamiliar terms and countless features; many of which you may never need to use! That's why we provide training to our clients in how to operate the relevant sections of WordPress Admin. From our experience, we've found that once you have undertaken the same task a couple of times in WP-Admin, it becomes second nature. At Highpoint Media we provide excellent after-support to all our clients, so help is always at hand when required.
There are hundreds of e-commerce options to choose from. It would be impossible to answer this question without any kind of project brief; but more often than not we tend to use Shopify or WooCommerce (WordPress). Shopify is cloud based and provides a very fast connection speed for your customers. WooCommerce is a WordPress plug-in which runs as fast as your web server can perform. Both are excellent options and allow to you manage everything in one place. Both also provide the means to list your products in the Google Shopping pages via the Google Merchant Centre.
This depends completely on the size and complexity of the project, and is reliant on efficient co-operation with the client and any other parties involved (e.g. photo/videographers, content writers, marketing personnel, etc). A simple five page website can be complete in 1-2 weeks; however, CMS and e-commerce websites usually take between 4-8 weeks.
SEO means Search Engine Optimisation and is 'the process of improving your website to increase its visibility in the search engines'. There are two major, equally important parts to SEO: 1) On-site SEO, and 2) Off-site SEO. On-site SEO will first require keyword research, followed by an audit of your website to ensure the keywords are present and appropriately placed. A good audit report will provide suggestions for how to improve page loading speed and mobile-friendliness. Off-site SEO involves finding ways of driving traffic to your website from other websites. Google will regard any relevant backlinks as 'votes of confidence'; helping your website to gain a stronger presence.