In a Nutshell: Search engine optimisation (SEO) is the technical process of adapting key factors on and off your website in order to rank highly in search results. It's about adapting or 'optimising' a site in such a way that makes major search engines like Google, Yahoo and Bing rank your site above your online competition.
Highpoint Media can work with you on your SEO and provide bespoke, effective solutions and revenue based strategies. We will work with you on both your on-site and off-site SEO.
There are so many websites offering the same products/services to the same people. 85% of people using search engines will not proceed after the first page of results. It is essential to be near the top of the first page.
People's ways of finding a business, service or product has changed...
More people than ever are using the web to find businesses and services. Look at the size nowadays of the once famous yellow business directory and you will realise that traditional methods of advertising are slowly being abandoned, placing even more importance on Search Engine Optimisation.
There are many factors which kick into place when conducting SEO work. Our bespoke SEO service is designed firstly to inform, advise and then take action. We can tell you exactly what people are searching for, how strong your online competition is and how long before you might see begin to see results.
We never prescribe a set course of action as your particular needs and challenges will be unique. From experience, the most truly successful websites will employ SEO, web design, search engine marketing and usually some kind of e-mail marketing in unison. Social media can also be a key tool.
An initial one-off payment will be required to analyse your website and ensure it is search-engine-friendly. After this, SEO is an ongoing process which must be maintained frequently. Everybody wants to be at the top of the search engines and it is therefore important to monitor your competitors in order to stay ahead of them.