The Highpoint Media Blog

New website by Highpoint Media - Transworld UK

Check out the latest website to come out of Highpoint Media - www.transworld-uk.com. This was project was that of a total redesign of the previous website, which was first introduced online in 2006. The old site had a number of issues which may never have flagged up back in 2006, but would been seen as a hindrance to UX and SEO nowadays.

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How blogging can help my search engine ranking - Ten do’s and don’ts

If you’ve never run a blog before you might be wondering how it can help, but blogging for SEO is actually one of the top strategies for sending more visitors to your website. Let’s dig into this topic in a little more detail and go over just how this can help you improve your website ranking on Google and other search engines.

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Shopify: our chosen e-commerce platform

There’s no denying that online stores are the future of doing business for most companies that sell a product. However, in an increasingly crowded marketplace, it can be difficult to choose the best e-commerce framework.

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New website by Highpoint Media - Art By Christina

Take a look at our latest creation - ArtByChristina.co.uk - a CMS, responsive website designed for local artist, Christina Lees.

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Why we don't use WordPress to develop our websites

If you’ve ever done any research into web design, you’ve probably come across Wordpress; it’s one of the most popular Content Management Systems (CMS) on the internet. One of the biggest reasons that people are drawn to WordPress is that it’s totally free to use.

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Top five search engines used by Brits

Searching for information online has become a regular part of life for people across the UK. In fact, we’d be surprised if “Google it” didn’t come out of the mouths of most people on a daily basis. With this information in mind, it’s more important than ever for businesses to have a search engine friendly website.

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New TLDs - am I safe to buy one?

Top Level Domain names (TLD’s) such as .co.uk, .com, .net, .gov, and .org have been around a long time, but for the first time in many years, new TLD’s are making their way to the internet. But why are they being introduced now, and is it safe to buy one?

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Using Twitter to promote my business online

Can sending out tweets really boost your business? Yes they can. Tweets are the short messages that you send out using Twitter. They help you gain a following, and if you are a business owner, a large follower base can become the springboard you need to spur growth. If you still don’t understand then let’s take a look at the basics...

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Using Facebook social media effectively to promote your business

If you are a business owner looking for an affordable marketing tool, try Facebook. Facebook may seem a bit intimidating at first because it has such a huge audience, but it is a very effective way to reach those people that matter most to your business. Your target market!

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Does using social media help to improve the ranking of your website in search engines?

When used effectively, the social media space can be leveraged to gain visibility among your target audience. Facebook, Twitter, Pinterest, and LinkedIn are now an integral part of every serious marketing plan. Marketers know that it’s impossible to grow businesses nowadays without a presence on social media...

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