15th April 2013
Business marketing is no longer restricted to flashy logos, catchy or gaudy textures for literature. Today the most dynamic tool of marketing is an effective website. It can reach masses easily and attracts customers faster than any other mode. But a wrongly designed website can bring disastrous results with equal ease.
Here are some basic steps that can help you make an effective as well as responsive website.
- It will depend on your website whether the visit of the client is converted to business or not.
So the first step to build an effective website is to have an organized one with proper navigation scheme. This means the website should be able to navigate the visitors to the products they are looking for. Products should be a mouse click away from them. Too much confusion in your website can take your potential customers to your competitors.
- Remember, the first impression is the last impression.
If you cannot please your visitors visually, you may lose them. So second step to build an effective website is to consider its aesthetic part. Do not overdo with designs, motifs and flashes. Rather keep it simple and sober so that clients can navigate from a page to another rather smoothly. At the same time, it should not bear old designs either. So the bottom line is to have an organized website which will be a visual treat. This will increase visitors to your websites and give you a strong edge in competition over others.
- Maintaining transparency is important.
Once a potential customer comes to your website, you should not let him or her forget the reason of his visit. Too much of frills and flashes can cause distraction and further lead to losing business. So the third step to build an effective website is to make sure your website sends out the message of your business- what do you offer, how can the purchase be made, and why customers should choose you and not others.
- To convert every visit to business, you need to read the customers' minds.
The keyword is intuitive; an intuitive website will not let its customers go back to the home page. Instead with the help of links like “Person who bought this also saw” or “Related items”, you take the customers to the world of your merchandise.
- Refrain from adding useless boxes and links that lead to nowhere.
This only clutters the site, confuses the customers and they leave the page only to never return.
- Advertisements play a major role in your page, but make sure they are in right proportion with content.
Also, irrelevant ads will harm your business. Idea is to post ads across your page that is in sync with your business.
- Last but not least, the page should maintain SEO.
If you stuff too much of keywords in your content, it will be spammed. The content will look cheap, you will be punished and business will gather bad name. Aim at lucid content with appropriate usage of keywords.
There can be lots of dos and don'ts to be followed, but with the above mentioned seven steps to build an effective website, your business can gather momentum and flourish in little time.