The Highpoint Media Blog

Using Facebook social media effectively to promote your business

If you are a business owner looking for an affordable marketing tool, try Facebook. Facebook may seem a bit intimidating at first because it has such a huge audience, but it is a very effective way to reach those people that matter most to your business. Your target market!

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Does using social media help to improve the ranking of your website in search engines?

When used effectively, the social media space can be leveraged to gain visibility among your target audience. Facebook, Twitter, Pinterest, and LinkedIn are now an integral part of every serious marketing plan. Marketers know that it’s impossible to grow businesses nowadays without a presence on social media...

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New website launched for Atlantic Travel

We recently launched a new website for Atlantic Travel in Bolton, and we're very excited about it. It's fast, easy to navigate and has a good looking design that works well. We've come up with a design that's modern, simple, and offers extensive functionality.

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Is your website ready for Ofcom's new regulations for non-geographic phone numbers?

On 1st July 2015 Ofcom will adjust the structure of non-geographic call charges. Ofcom has taken the decision to make these pricing changes, because of the confusion that currently surrounds the price of calls to non-geographic service numbers.

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About Google's Doorway Entry Page Policy: Some Do's and Don'ts

Earlier this year, Google announced a 'Doorway Page Algorithm' update, which is a ranking adjustment meant to reduce doorway pages in search results. Google took this decision because they believe that doorway pages are of no real value, and limit the options available to users when they show up in Google search results.

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Backlinks - quality, not quantity

Backlinking involves having links from other web pages coming into your website. It is an important part of improving web ranking and driving traffic to your site. However, in order to be effective, link-building must be properly managed using only high quality backlinks.

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Five key elements to designing an effective website

Establishing a website for your business is an online investment that should provide a tangible return for you. For that to happen, you have to incorporate the elements of a successful website, and it all starts with the right design.

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Google's Mobile-Friendly Algorithm Update... What, why and how?

Mobile internet usage surpassed PC usage in early 2014, signaling the fact that people are leveraging the power of mobile devices. This trend is expected to continue in the future.

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Is your website ready for Google's Mobile-Friendly Algorithm Update?

From time to time, Google updates its search engine algorithm, in order to ensure that users have access to high quality web content. Google's latest algorithm update is a mobile-friendly ranking algorithm that is set for release on 21st April 2015

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Internet hacking: 5 most common methods

Internet hacking has been around for a long time, but it continues to increase, and is getting more sophisticated. Certainly when companies like Microsoft and Facebook fall prey to hackers, it's a serious wake-up call, and indicates the need to be serious and vigilant about data security.

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